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Stevens background in the SME fashion industry. He set up a company in China in 1990s for sourcing and QC and in later years built a sales team in China . He lived in China with his family for a number of years. He also had offices in Lithuania and has travelled extensively, selling into a large number of countries.

Steven has detailed knowledge and experience of international trade, logistics, documentation, finance and having trained as an accountant is capable of creating and dissecting business plans and cash flows. He in conversant with ethical compliance in factories and takes a realistic view of companies prospects when discussing international expansion.

Steven is the ecommerce champion of the London region and is a fan of ecommerce as a route to a companys expansion.

Nigeria’s Retail market is largely informal. Consumer goods are sold in Markets, independent outlets and there is a growing increase in the mall culture. Buyers tend to s visit shopping Hubs such as London and Dubai to purchase goods for reselling. Pure presents an opportunity for buyers to strike strategic sales alliances with UK brands that are well recognised in Nigeria.

Pure also helps UKTI Nigeria to promote Nigeria as a shopping destination for UK brands. Mango, Zara, TNLewin all have physical presence in Nigeria, as the mall Culture grows in Nigeria the greater the demand for international retail brands.

Opportunities for Retail operations interested in opening to international markets via franchise, distribution or concession.

Turkish Retail sector is one of the most appealing sectors for investors and consumers alike. The size of the retail sector reaches $280 billion in 2014 and fashion retail accounts for $30 billion of this figure. The market is expected to grow at a pace of 7% in value and 4% in volume between 2015 and 2018.

• Clothing & Footwear sector received a high level of investor interest in recent years
• It is expected to grow 8% in the next 3 years and reach $37 billion in 2018
• Turkey is a rapidly emerging luxury market with increasing number of luxury fashion brands due to growing local clientele coupled with rising tourist inflow, especially from the Middle East
• Istanbul is becoming a fashion centre in its own right