UKTI Nigeria 
Nigeria’s Retail market is largely informal. Consumer goods are sold in Markets, independent outlets and there is a growing increase in the mall culture. Buyers tend to s visit shopping Hubs such as London and Dubai to purchase goods for reselling. Pure presents an opportunity for buyers to strike strategic sales alliances with UK brands that are well recognised in Nigeria.
Pure also helps UKTI Nigeria to promote Nigeria as a shopping destination for UK brands. Mango, Zara, TNLewin all have physical presence in Nigeria, as the mall Culture grows in Nigeria the greater the demand for international retail brands.
